A company with existing operations, which it intends to expand by franchising, will also have to accept the disciple of pilot testing. This is not to prove the viability of the business but assist in the transition form company – owned to franchised units as well as assisting in the establishment of proper regime for franchising. There are no short cuts.
No one should franchise until he is ready to do so, and certainly not to any person who expresses, however forcefully, a desire to become a franchisee. It is no accident that most if not all franchisors experiences most difficulty with the early entrant to the network when combination of impatience and lack of objective selectivity drives the franchisor into bad decision.